Can you buy your new kitchen online? Well, covid-19 has left virtually no part of society untouched or unaffected. The disruption it brought to everyday life meant that people could no longer go where they wanted to when they wanted. From a consumer’s point of view, this also meant that we no longer had the freedom to buy what they wanted when they wanted either.
Staying in became the new going out and businesses struggled to adapt to the meet the needs of consumers. The ‘new normal’ was unlike anything anybody had experienced in living memory. Looking back over the past year and seeing which businesses and sectors thrived during the pandemic reveals a lot about our new buying habits and how our lifestyles have been affected.
From pizza deliveries to soft furnishings, many brands have seen a sharp uptake in online sales. In fact, website sales in general have soared by over 100%. We have begun to realise (if we didn’t already know) that we can buy pretty much anything online. And that definitely includes kitchens.
You can certainly buy your new kitchen online.
Sales have soared for those who were selling the things we needed the most
Broadly speaking, the businesses that have come out of the pandemic the best fall into one of four main categories. Firstly, the brands who already had a slick online presence. Secondly, those who quickly adapted and revised their offering to consumers. Thirdly, the companies that were big enough and had broad enough shoulders to weather the storm. And, last but not least, those who were selling the things we needed most. Of course, the most successful businesses were any that fell into more than one of the aforementioned categories.
There are have been some remarkable success stories. Online retailer Very saw a 36% growth in sales during the period of April/May/June 2020. Unsurprisingly, Amazon were able to take full advantage of the fact that more people were shopping online due to lockdown restrictions. Sales surged by 26% to a staggering £13.73 billion. It was also one of the few companies who were in a position to increase its workforce last year. It created 7,000 new UK jobs during 2020.
Even some High Street retailers who had been struggling pre-pandemic reported an upturn in fortunes. Unsurprisingly, the fashion chain Next saw sales in its bricks and mortar stores fall considerably – by 61%. However, this was counteracted handsomely with online sales. The company was initially predicting pre-tax profits in the region of £195million. In the end, due to the online surge in sales, Next posted pre-tax profits of around £300million.
The Online Sales Lockdown Success Stories
Some of the best online sales lockdown success stories are pretty obvious when all is said and done. Take Domino’s, for example. Going against the grain of furlough and redundancy, the pizza delivery chain were able to create 6,000 new jobs during the pandemic. Obviously, there was a massive upsurge in demand for home delivery of food. Supermarket chains are saw an increase in demand. Aldi saw sales increase by 13% over the twelve weeks up to July 2020. The German business also opened, on average, one new store every week from the autumn and up to Christmas.
Despite the loss of in-store café trade and a dramatic reduction in fuel sales, Morrison’s also reported an overall rise in profits. Similarly, supermarket giant, Tesco, created over 15,000 new permanent roles because of the massive growth of its online business. Online orders for Iceland surged by over 300% during April 2020 as consumers rushed to book delivery slots as non-essential retailers were forced to shut their doors.
Elsewhere, delivery company, DPD, invested £200million to expand its capacity for next-day delivery. As customers used lockdown to improve the décor of their homes, the likes of Dunhelm reported that they came out of the first lockdown in a stronger position than they entered it, with online sales doubling. Sofa and flooring specialists, SCS, also saw an extra £19million in sales.
So, where do kitchens fit into all of this?
Buy your new kitchen online: In comfort and with confidence
At Kitchen Warehouse, our raison d’etre is to sell high quality kitchens at prices that are fair, transparent and honest. Low and affordable prices are our watchwords. We want to make the purchase of a new kitchen an enjoyable experience that doesn’t require you to re-mortgage your home or do without a family holiday for the next 5 years!
We also pride ourselves on the fact that we offer a vast range of designs and styles to choose from. We are confident that we’ll be able to provide a design that will complement your current interior design choices or help you to create the perfect new look that you are after for your kitchen. Finally, we realise that some of our customers will always want to come into the showroom to see what we can do for you. We have good news on that score too! Following the easing of government restrictions, our showroom is open once again by appointment only. However, our newly updated website makes it easier than ever to buy everything you need for your new kitchen online and from the comfort of your own home.
Buy your new kitchen online: Direct from the website
Our updated website is very user-friendly. Check out our new styles online! You can buy your complete new kitchen directly from the website. What’s more, as our kitchens come flatpacked, they are easy to store and deliver.
Low prices are one thing – and because we cut out the middleman, affordable prices are guaranteed. However, if you are going to have the confidence to buy your new kitchen online, you need the website to be easy to navigate. You also need the entire buying process to be simple and straightforward.
Our website certainly ticks all these boxes.
How to choose your new kitchen
To choose your new kitchen, simply click on the image on each page to view a particular product in more detail. As you click through, you will be taken to the individual product page. This contains the price and all these prices are totally inclusive. There are no nasty extras to pay. Having items in your basket will give you the total cost of your items. Of course, there is no commitment to buy and you can add and take things out of your basket as much as you want.
Whether you are looking for an entire new kitchen or you are simply looking for some replacement kitchen doors, the Kitchen Warehouse team is always on hand to help. Simply contact us by calling 01765 640 000 or emailing us at [email protected].